Solution & Results
When WNSWLHD approached us, they were unsure what they needed to progress as a priority.
Taking the approach of ‘plan, create, measure’, we set out to do a full research report into the various elements of the District’s digital ecosystem and plan out a series of projects, well before creating a solution to fit.
We gathered information on the needs of different users, their priorities, current roadblocks and wishlists. We also gathered data on the baseline use of these systems, as well as their digital marketing channels, to propose a series of solutions that would handle internal communication and collaboration, KPI measurement and reporting, and digital marketing to better communicate with health service users.
This work results in the development of various solutions.
With a number of potential users and audiences, designing the most useful navigation and content/information structure became a priority.
The result is a beautifully designed website, built in the SharePoint
environment, that answers key questions for users from people going to hospital, to potential staff to health councils and volunteers. In addition we formulated a comprehensive Digital Marketing Strategy to assist with the launch of the website and guide digital marketing and communication efforts ongoing.
Collaborative Intranet and Extranet
90 percent of the District’s staff are in operational roles - on the ground at health facilities, caring for our communities. We developed a SharePoint intranet
to act as a collaborative space and internal messaging system, to communicate to both clinical and corporate staff and external stakeholders such as visiting doctors and health councils.
The intranet is user-centred: on logging in each individual gets information relevant to them, their role and location. Aside from the technological solution, we have worked in partnership with the District to plan and drive a change management approach to ensure the successful adoption of this platform.
The website is supported by a full Power BI analytics dashboard to track how users view the site and the effectiveness of health messaging. It exposes data such as the terms most searched on the site (to guide decisions on the content structure to make sure the site is always answering user questions), the gender, age and location of visitors and the performance of pages that answer specific questions users may have, such as 'are there any jobs available?' and 'how do I find health services in my area?'
Governance and change management
Each project has involved creating Information Management strategies and an overarching SharePoint Governance Plan. Success has hinged on working with various groups, from Executive Leadership, IT, Communications and Engagement and other stakeholders. Advocates from each Directorate in the District were brought together regularly in meetings facilitated by us, to ensure any solution developed was inline with how each part of the district actually works.