single-location, brick & mortar beginnings
In late 2017, Uncle Pete's Toys
were ready to go online.
They had been one of Australia's best-loved names in toys and games. As the sole remaining Uncle Pete's Toys franchise, it was time to evolve or risk losing out
Uncle Pete's Toys needed the infrastructure to sell online. They also needed a solid marketing strategy to reinvigorate their customer base and reach beyond their immediate geographical space.
There were non-negotiables at the outset.
The POS system should be the stores' source of truth.
The POS system and it's current set-up - perfected over years of business - should not change.
The majority of online store management and content marketing should be managed in-house within 6 to 12 months.