We’ve been focused recently on why we focus on enabling smarter business and the power of Business Intelligence.
But, to achieve all of this it has to be done right.
Data collation and comparison is quite different from presenting that information in an easy to understand and, dare I say it, stylish way.
And here lies the problem: BI solutions depend on complex Information Architecture and systems integration (think of rooms of hard drives and how you’d rig them up to talk to each other) and the people who do this rarely also moonlight as graphic designers.
Charted information can have a different impact when presented in different ways. How do you choose the right visualisation for your purpose, making data easier, rather than more complex?
What is your hypothesis?
What do you want users to understand with your BI? Just because you can display a world of data, doesn’t mean you should. Plan out exactly what types of information you’d like to collate and compare - always remembering why - before planning your visualisations.
Focus on your main subject
It’s easy to get distracted by all the information you’re using to prove (or disprove) your hypothesis. Define your key subject and ensure that the other information is chosen, positioned and presented to support the main subject, not compete with it. Only add items that have a purpose.
Understand your visual brand
Ensure the styling of any Business Intelligence dashboard presents a complimentary face when speaking on behalf of your brand. Even if it isn’t for public consumption, an internal dashboard should reflect and support your company culture.
When communicating stories with data, nothing is more effective than sleek visualisation.
We’ve recently developed a visual dashboard for the Dubbo Stampede, in which we were involved as volunteers, runners and sponsors.
Want to see what we mean?
Check it out today.