The Pinnacle

Stories and ideas from Big Blue Digital.

Content Marketing for the Transport Industry - The Transforce Story



Big Blue Digital would like to take a moment to give a pat on the back to bulk haulage company Transforce
 
At Transforce, the tight-knit team's commitment, professionalism and innovation have helped them earn an enviable reputation in the industry for on-time and in-full freight delivery. Known as the only carbon neutral heavy transport company in Australia, Transforce are continuing to stride out ahead of the pack. 
 
Having recently launched a new website, the Transforce team are progressing in leaps and bounds in their content marketing plans compared to other Australian transport companies. 
 
Blogging, email newsletters and social media are some of the key elements that are helping position Transforce as thought leaders, nationwide. 
 
Transforce Group Operations Manager Scott Murray was the first cab off the rank to post on their fortnightly blog, Freight Matters. In his post, Scott went in to great detail discussing a number of the main considerations for those involved in the 2015 grain harvest, especially with respect to the use of road transport to move grain off farm. 
 
This food for thought post from Scott will be the start of regular contribution to industry knowledge and compliance issues for clients and other field experts. 
 
Transforce's exposure on Facebook has also been on a roll since the start of August, going from 159 to 398 likes (that's a 150% increase!). Their average engagement rate since then has been 12%, which is fantastic for any page in the transport industry. 
 
 

Driving this growth on Facebook is Transforce's strong focus on community involvement in local and regional events and initiatives such as the Dubbo Chamber of Commerce Rhino Awards, the Black Dog Ride and the NSW State Emergency Service.
 
We're looking forward to seeing Transforce's content marketing expand and grow across all their channels. 

Looking for support with your content marketing? It's on eof our specialties. Check out our Digital Marketing services - we'd love to chat about working together.
 

 

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