Think you can’t write good copy?
I have been working with a lot of clients lately assisting them with fine tuning their blog posts, their email headlines and their Facebook ads and there has been a common thread to these discussions.
They often stumble with the process of writing engaging or converting copy for their business.
You know how a lot of people think, “I can’t do maths” because years ago, at school, they actually didn’t have a great maths teacher, who didn’t turn on that math’s light that we all have in our brain?
Well sometimes writing copy for your business can seem like that. We have to get past the mindset that we can’t write good copy. You can when you know the framework that will work for ANY business.
Here is a list of 7 tips that I know will work for your business ( they work for ours! )
#1: Use Your Customers’ Words
Your best sales often don’t come from direct selling but from recommendations. So, feature your customers’ words in your ad copy.
#2: Ask Questions
Did you know that questions are one of the most powerful techniques you can use to get a person’s attention? (See what I did there?) Questions stop readers in their tracks & force them to process the message more carefully.
#3: Promise a Benefit
Benefits sell. Features don't.
Focus attention on the WIFM - What's In It For Me. What a customer is going to get out of using a product is much more important to them than how it works.
#4: Create a Sense of Urgency
People can get lost in a maze of clicking around, they are like magpies - distracted by bright shiny things. So make sure it’s your bright shiny thing the get attracted to, by focussing their attention on a limited time deal. Urgency is an age old trick that WORKS!
Book Now ! Closing soon! Final Places! etc
#5: Show Scarcity
This is another human behavioural trait, similar to our response to urgency, and that’s seeking out exclusivity or FOMO...Fear of Missing Out. Use words like limited numbers, only a few left, selling fast, and see the results.
#6: Negative Calls to Action (CTAs)
In marketing speak, we constantly bang on about CTA, or the Call to Action.
Don't discount the power of going negative. Challenge your audience to Stop doing xxx, ask if they’re Sick of xxxxx. Highlight the challenge that your solution will solve. We’re all human, and sometimes we just get tired of all the messages that are on the 'up side"
#7: It's Free!
Free [Blank] [Report/Ebook/Exclusive Content]
Give it a go, I am sure that you will be better than you realise. If you really get stuck, why not give us a call and see if we can’t unstuck you. We love nothing better than empowering our clients to succeed at these tasks themselves.