The Pinnacle

Stories and ideas from Big Blue Digital.

3 Great Reasons for Using Infographics in Marketing

With the rise of big data, social media and the proliferation of hand-held mobile devices, marketers need to find ways to share their message, fast. So how do you cut through the clutter and stand out?

There is a very real possibility that despite your best efforts, your content may get lost in the endless traffic.

Enter Infographics: a great way to get your message across, in a way that encourages engagement.

In case you missed it…

What are infographics?

Infographics are visual tools which are simple, interesting and easy to understand. They present data using text, graphs, charts, maps rather than hard to decipher spreadsheets or paragraphs of text. Infographics can efficiently share complex data. In the age of big data, infographics are a key tool for content marketers. So why should you use them...

Position yourself as a thought leader

As Einstein once said, “If you can’t explain it to a six year old, you don’t understand it yourself.” With their bright colours and engaging graphics, Infographics allow you to explain complex information quickly, and demonstrate your knowledge of the information.

Boost your brand

Infographics give you great visual control of the information you’re presenting, and can help cement your brand style (images, colours, fonts) in the mind of the viewer. Quickly align yourself with being data-driven and clever, and help people remember your brand at a glance.

The share factor

According to Slideshare, people are three times more likely to share infographics than documents to social networks. If you want your content to become an overnight “star” in the digital world, you need to consider what mediums are most shareable, and Infographics are up there. According to SlideShare, readers are three times more likely to share an infographic presentation than a pure document which has nothing but words, on social media.

Want to get started?
Try for a neat tool for infographic creation.

Want to go one better?
Try an interactive dashboard!

Check out the dashboard we recently created as a sponsor of the Dubbo Stampede Running Festival, the world’s only running festival with a zoo!

View the Dubbo Stampede Dashboard.


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