Webinars have changed the way we do business.
Whether we’re holding one of our own to share our expertise or attending someone else’s to boost our own skills, Webinars have become a go-to tool for professional development.
Also known as web conferencing, webinars are a service that allows real-time, multicast video conferencing or audio conferencing events to occur amongst participants in diverse locations. They offer real-time connectivity and interaction between the presenter, guests and the audience.
Others in our industry are saying that Webinars to be the next big thing in marketing.
They're onto something.
I am no novice when it comes to Webinars. I've delivered hundreds of paid and free webinar sessions to people over the last four years to address businesses' needs on how to boost their online presence.
Should you be using webinars now?
If you are a service-based business. Or maybe have a cool 'how to' that would fit your product.
Focus on training, not analysis
Webinars are a fantastic way to stay in touch with your client base.
Since we kicked off our Webinars, we’ve been able to share our knowledge on topics most relevant to our clients and their tailored Digital Strategy plans. These include topics such as defining customer personas, building client relationships through email marketing, promoting businesses on Facebook and monitoring Social Media numbers.
Provide thought leadership
As a leading Digital Marketing and Online Business Solutions Agency, we work to stand out against competition and we encourage our clients to do so also.
By conducting webinars that are relevant to our industry and our clients’ success, we have been able to establish ourselves as thought leaders and industry experts.
We're able to continually prove our worth to clients and remind them why it's good to have us in their corner.
Generate further business
Yes, there’s no doubt that we’re always looking for lead generation to procure more business from our existing clients.
We WANT to work more to help our clients achieve their online business goals.
Build deeper relationships
Deep engagement with your clients is essential for any service based business and conducting webinars is a great way to deepen that relationship with them and help secure client retention.
Of course, the most important thing to know is WHY you're doing something.
Not just how.
Does a webinar fit with your digital strategy? Don't know? Don't even have a digital strategy.
Oh boy. Find out why you need one...now.