The Pinnacle

Stories and ideas from Big Blue Digital.

How Google Apps can boost efficiency in your business

While cloud computing isn’t exactly a new concept, Google Apps has refined the technology so much so that businesses everywhere can take advantage of its speed, accessibility and storage.  

Google Apps is a set of web applications provided by Google. All of the web applications offer an online alternative to traditional office suites.

The Google Apps suite can benefit the internal functionality of your business as well as tracking external successes with clients. Here at Big Blue Digital, we are avid fans of Google Apps for Work - it’s our system of choice for so many reasons, all based around efficiency and simplicity.

The Google Apps suite includes popular trademarks such as:

  • Gmail

  • Google Calendar

  • Google Docs

  • Google Analytics


Many of Gmail’s functions, such as its storage capacity and inbox search capabilities, are an extreme benefit to businesses. One of the most favoured characteristics of Gmail is its accessibility - you can access it from any time and any location without having to download contacts or messages into devices.

The Google Hangout feature allows employees to send instant messages. It also includes a video conferencing component which is useful for correspondence between employees in remote locations. We use Google Hangouts on a daily basis here at Big Blue Digital to meet with our staff and clients in other locations.


This feature allows multiple employees to post events on a single calendar that the entire company can access and edit accordingly.

These calendars can be colour coded so the viewer is made aware of changes to appointments. Administrators can also set permissions to calendars to that only certain employees can see or edit items. 


This application is one of the most efficient ways to have multiple people collaborate on information! It allows multiple users to create and edit documents, spreadsheets and presentations  - all on the Internet.

Usually, the sharing of documents is done via email or on hard copy, which can often result in incorrect file versions. With Google Docs, the file is edited in the cloud, where revisions are saved and recovered automatically. It also encourages more collaboration between colleagues (read more about this in our article about collaboration in the cloud.)

Like other Google Apps, administrators can set permissions to share the document with certain people.

All these features are great internal benefits to  the business but how can you measure the business’s performance online?


It’s not just about visitor numbers, it’s about really understanding visitor behaviour, why they contact the business, buy from the business, why they don’t and what the business can do to alter that. Analysts are able to record and report on numbers that are actually important to the business and directly match website performance back to the business goals.  

The kind of information an employee can get from Google Analytics covers who visits the website, how they got there, what they did while they were there and whether they took important actions. These could be direct sales, enquiries, registrations or video plays. Read more about conversions with our guide to providing a return on investment with a digital measurement model.


If we're investigating which systems should (and shouldn't!) be embedded in any business, we start with an audit of existing systems, their use, how they work together or maybe how they don't. 

We like to get in and talk to people at all levels of the business, to really understand how systems are used and 'if there was a magic wand to solve all of your problems' what would the workday look like?

Really, it's about building an evidence base on wich to base your decisions, and also making sure that any new system will in fact solve the problems that you think exist (do you actually know they exist?).

Before diving into new systems - which take time and some change management to get in place - it might be worth investing in some outside advice to sanity check your ideas.

This is why we offer consulting services to businesses.

Sometimes, just a few well timed questions will get the best results.

Connect with us today if you'd like to know more.


« Go Back