Every day, brands try to reach new and existing customers by running campaigns on Twitter, Vine, Instagram, Facebook, YouTube, Pinterest and Snapchat. Whether you are connecting to customers via a tablet, mobile device, or a computer — it’s not what you use to reach them, it’s more about how you engage them with your brand.
1. ALS Ice Bucket Challenge
Here are some examples of some top social media campaigns and why they were successful:
During 2014, a phenomenon grew where people doused themselves with iced water and posted video of it online. A man living with ALS (a.k.a. Lou Gehrig's disease) started the "Ice Bucket Challenge" to raise awareness of the ailment. The idea quickly gained so much momentum that the ALS Association made it an official charity effort. The campaign played a large role in helping the association raise $115 million. It resulted in 2.4 million related Facebook videos and 2.2 million Twitter mentions.
The Ice Bucket Challenge was deemed by some experts as the most successful social media fundraising and awareness effort ever seen.
2. GoPro's skateboarding cat video on Instagram
This was due in part to a large celebrity involvement. You don’t have a celebrity to endorse your product? What about...
Adventure camera maker GoPro had a marketing hit earlier this year with its Instagram video of a skateboarding cat from Australia. "Content that captures cute animals engaged in human activity is a surefire way to generate social buzz," says Lux Narayan, CEO of social media intelligence platform Unmetric. The fact the video was made by a consumer using GoPro’s product made it more authentic, and coupled with the web's obsession with cats doing funny things, was the perfect recipe for a viral video.
Watch it here
The video was the highest watched of any GoPro Instagram post and the sidewalk surfing cat also received more than 250,000 "likes" on Instagram. You don’t have a cat to endorse your product? What about….
3. Old Spice’s “The Man Your Man Could Smell Like” Viral Videos
In 2010, Old Spice cleverly used online viewers to make their campaign go viral. This ad was developed from market research that found it is best to target women when selling men’s products (women tend to make the purchasing choices for bathroom supplies). Previously men’s products had been marketed directly at men, with common examples of attractive women chasing them after wearing rival body sprays. However this approach tended to put off women, and was unlikely to actually convince the majority of men.
They created a character and video that people liked and happily shared with friends. The video was posted on various social media websites and had 52 million views on YouTube alone.
Old Spice used market research and knowledge of their customers to deliver a social marketing campaign that is still ranked as one of the best of its time.
At Big Blue Digital we use our Digital Marketing knowledge to work with our clients to develop content which is on brand to their business and consumed across all Social channels.
Get in touch with us today and let us take you to tomorrow.