squarespace

easy, self managed sites for time poor businesses.

build something smarter

Is your website?
 
  • Difficult to manage and a burden to update?

  • Too hard to view on a smartphone?

  • Expensive to administer and host?

  • A low return on investment?
 
Small business owners are some of the largest users of Squarespace.

It's a website platform known for it's modern, clean design and low cost of entry and maintenance.

It offers endless styling options, within standard templates. This reduces the need for coding skills to maintain your site.

Many of the businesses we have moved to Squarespace have taken the opportunity to move on from existing Adobe Business Catalyst, Wordpress or Wix sites. They've told us that these legacy systems, which were the best platform available to them initially, have become too cumbersome to update or costly for the needs of most small businesses, especially now that simpler options like Squarespace are available.
 

Why do we love Squarespace for small business?

 

EASY

It's intuitive and easy to manage in house, reducing the total cost of ownership.
 

RESPONSIVE

All site templates are responsive, and have been built to look great no matter what device you're viewing on.

 

BEAUTIFUL

It looks great. It's much harder to make an unattractive Squarespace site than it is to make a beautiful one!
 

supported

Their support is top notch and accessible to even the least tech-savvy website owner.

 
 

IS SQUARESPACE RIGHT FOR MY BUSINESS?

We love working in Squarespace. It is a pleasure to use, and we don’t say that lightly.

Whilst Big Blue Digital have a long history as Adobe Business Catalyst premier partners, we take a ‘platform agnostic’ approach - always considering a client’s overall vision and business goals before making a platform recommendation.

For many of our smaller clients, solopreneurs or startups, a simpler kind of site that does not require too much customisation is the best option for them. Squarespace is often a clear winner.
 

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What can you do on Squarespace?

Squarespace covers off most basic website needs straight out of the box, so this is a very comprehensive list for most businesses.

If you are looking to provide information through a simple site navigation structure (a few clear menu items, without huge amounts of sub-items), blog, house beautiful images, implement simple email marketing through MailChimp and even sell small runs of product, then Squarespace is likely for you.

With the platform, you can:
 
  • Create and publish blogs

  • Share a calendar of events

  • Easily create image and video libraries

  • Create a single landing page using the cover page builder

  • Set up an ecommerce store

  • Re-point your existing domain or get a new domain name in one place

  • Add site and page descriptions and titles or SEO

  • Create simple forms and have the information sent to either MailChimp or a Google sheet

  • Setup and integrate MailChimp for email marketing (newsletter)

  • Create secure pages with a single password for access

  • Pick one template and know your site will work across different screens and devices
     

When would we recommend a different platform?

Squarespace is brilliant. But it’s not for everyone.

Simplicity is not without limitations. If your business has a need for  complex forms or automated marketing, is currently housing additional business systems or workflows or has existing systems that you’d like to integrate with your site for efficiency, it’s likely you’ll need to consider other platforms. These are some of the red flags for operating in Squarespace.
 
  • You need a member area with distinct usernames and passwords, or holding multiple pages

  • Your content needs to sit over multiple levels of navigation with a lot of pages

  • Your current site heavily relies on modules or repeating content

  • You would like variation in basic page styles (e.g. different headers or banners across pages)

  • You need a highly customised, unique design

  • Your business has existing legacy systems, including POS systems or email and other marketing automation that need to integrate with your site

  • You carry more than 50 products and are hoping to use Squarespace eCommerce functionality, and need deep levels of product tagging or categorisation

  • You currently utilise or want to utilise subdomains

  • Not sure what platform is best for your business? We'll talk you through your options.

 

ready to take the next step? connect with us.