Webinars have changed the way we do business.
Whether we’re holding one of our own to share our expertise or attending someone else’s to boost our own skills, Webinars have become a go-to tool for professional development.
Also known as web conferencing, webinars are a service that allows real-time, multicast video conferencing or audio conferencing events to occur amongst participants in diverse locations. They offer real-time connectivity and interaction between the presenter, guests and the audience.
The Big Blue Digital team agree with those other industry experts who consider Webinars to be the next big thing in Marketing.
Our Digital Strategist and Co-Founder, Leanne O’Sullivan, is no novice when it comes to Webinars, having developed 100 webinars to clients’ in the last four years to address client’s needs and boost their online presence. Here are her reasons you should be using webinars, now.
FOCUS ON TRAINING, NOT ANALYSIS
Webinars are a fantastic way to stay in touch with your client base.
Since we kicked off our Webinars, we’ve been able to share our knowledge on topics most relevant to our clients and their tailored Digital Strategy plans. These include topics such as defining customer personas, building client relationships through email marketing, promoting businesses on Facebook and monitoring Social Media numbers.
PROVIDE THOUGHT LEADERSHIP
As a leading Digital Marketing and Online Business Solutions Agency, we work to stand out against competition and we encourage our clients to do so also.
By conducting webinars that are relevant to our industry and our clients’ success, we have been able to establish ourselves as thought leaders and industry experts.
GENERATE FURTHER BUSINESS
Yes, there’s no doubt that we’re always looking for lead generation to procure more business from our existing clients. We WANT to work more to help our clients achieve their online business goals.
BUILD DEEPER RELATIONSHIPS WITH YOUR CLIENTS
Deep engagement with your clients is essential for any service based business and conducting webinars is a great way to deepen that relationship with them and help secure client retention.
Do you think hosting a webinar is something that could boost your online business presence? Our 6 Weeks to the Summit program could be just the ticket you need! It has been specifically designed to provide you with not only the strategic framework, but also the tools you need to develop effective plans and achieve your digital business goals.
Already joining us on our ascent to the Summit? No worries!
Contact your Client Relationship Manager now to take the first steps to construct and host your very own Webinar.
Have you ever conducted a webinar? What worked? What didn’t? We would love to hear your story. Tell us in the comments below!