When I first crossed over from Journalism to Digital Marketing, I had no idea what I was in for.
After more than two months with the Big Blue Digital family as the Communications Executive, I think it’s safe to say I have settled in and embracing everything the Digital world has to offer.
But now, brace yourselves. I am about to share with you one of our tricks of the trade which you can implement in your own business’s Social Media platforms.
A large part of our Digital Marketing, in particular on Instagram, comes down to Graphic Design. Sadly, I am one of “those people” whose art teacher encouraged her NOT to continue studying her subject at school. I was not gifted with an eye for design and I have grown to accept that.
So when I was introduced to this software, I knew all hope had not been lost.
Canva makes design simple for everyone. And you can create a graphic masterpiece for just about EVERY occasion. From Facebook, Twitter and Instagram posts to A4 presentations and even page and email headers.
In my eyes, it’s the best thing since sliced bread. Not only has this software helped me develop amatuer designing skills but it has also shown me how important it is to maintain your business’s brand and voice through imagery on Social Media.
So now friends, I’m going to give you a step-by-step “Laura Tutorial” on how you can too can use the wonderful Canva to better your business and take on the digital world.
Let’s say we’re creating an Instagram graphic (because let’s be honest, we all love the gram), so select the Instagram Post icon.
Alas, all that is before you now is a blank canvas to get creative on. To the left of your screen, you’ll see a vertical toolbar
So, because we’re embracing the festive season, let’s make a Happy Holidays graphic.
This is where your journey begins. The world is your oyster when it comes to the layout you want to use. Here at Big Blue Digital, we have a Canva account which has our branding features, like fonts, colour palettes and layouts. This allows us to keep our brand image consistently strong and regular for our followers.
To start with, I’m going to choose a background by uploading one of our stored photos (I thought this was an obvious choice. It suits the tone of the piece but isn’t distracting for what is to come).
Now for the text. With the Big Blue Digital styling we like to use a circle to make our text clearer to read. You may like to include a shape on your background, or even use one of the layouts made by Canva with the text included. THE CHOICE IS YOURS!
So if you click on the “Elements” tab, you’ll have a sea of choices at before your eyes. We find our old favourite, the circle, in the “Shapes” area.
These people have actually thought of everything – I’ve been able to adjust the size, colour and transparency of my circle as well as keeping it centre with the guiding lines
Next up is inserting text into the graphic. Select “Text” from our old the friend the side toolbar and once again you have a sea of choices – you can use templates created by the good people at Canva, or use your own font styling.
We use two different fonts in the Big Blue Digital branding – Raleway and Bebas Neue. So now, I’m going to choose the “Add heading” option and let the creativity flow!
What do we think of this?
There’s just one thing missing….. THE BRANDING. Make sure your logo is included somewhere on your graphic!
Perfect. All you have to do now is press the “Download” button and choose “Image: for Web (JPG)” and you are set to upload your masterpiece on to your Social Media platforms.
So that’s all there is to know from your Canva “Laura Tutorial” – if you have any questions or comments, please feel free to comment below.