The Cloud.

It’s all we’ve been talking about this month and how we moved our business “up into the Cloud”.

Storing data online in the Cloud has so many benefits for your business, such as greater accessibility  and reliable protection for data backup.

But, I thought it might be beneficial to you all to explain the four types of Cloud Storage available, along with the pros and cons


Personal cloud storage refers to storing an individual’s data in the cloud and providing the individual with access to data from anywhere. It also provides data syncing and sharing capabilities across multiple devices, e.g. Apple iCloud, Google Dropbox, Microsoft SkyDrive.


Public cloud storage is where your company and a storage service provider are separate and there aren’t any cloud resources (servers) located at your office. The cloud storage provider fully manages the enterprise’s public cloud storage.

For example, at Big Blue Digital we use an external Google Drive that automatically copies files between our internal server and a Google Drive in the cloud.  This provides an automatic backup of everything we are working on.  It also enables us to access our work files from anywhere in the world with just the need for an internet connection.


A form of cloud storage where your company  and a  cloud storage provider are integrated, and there are cloud storage servers located at your office location that is managed by the storage provider.  Private cloud storage helps resolve the potential for security and performance concerns while still offering the advantages of cloud storage.


Hybrid cloud storage is a combination of public and private cloud storage where some critical data resides in the enterprise’s private cloud while other data is stored and accessible from a public cloud storage provider.


There are many benefits to using cloud storage, most notable is file accessibility. Files stored in the cloud can be accessed at any time from any place so long as you have Internet access. Another benefit is that cloud storage provides organisations with off-site (remote) backups of data which reduces costs associated with disaster recovery.

Unfortunately, the biggest disadvantage to cloud storage is that users are limited by bandwidth. If your Internet connection is slow or unstable, you might have problems accessing or sharing your files. Organizations that require a large amount of storage may also find costs increase significantly after the first few gigabytes of data stored.


Whether you are a small or large business, or even just a home user, you will have files that if you lost permanently it could be quite significant.  Nobody can predict the loss of computer equipment through theft/fire/malfunction, so storing items in the cloud could just provide that extra level of backup that you might be missing.

Personal accounts are generally free and business related accounts are only a few dollars a month, depending on the level of storage you require.

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