Retargeting is one of the most powerful conversion and branding tools you need to be using in your Digital Strategy. We can share with you case studies of businesses who have increased their ROI by over 300% through a month long retargeting campaign!
We’re pretty sure this is a stat you’d like in your business…find out how…
HOW TO OPTIMISE EVERY SALES OPPORTUNITY WITH RETARGETTING
Talking to consumers that have already placed you in their consideration set, and taking another opportunity to influence their perception or intent to buy, on digital channels/platforms they choose to engage with, is optimising every opportunity, and you need to be doing it as you will more than likely experience higher ROI as a result!
Retargetting has a variety of benefits, including:
- Turn casual browsers into sales figures
- Reconnect with consumers or clients who have fallen off your radar
- Appear in front of your customers who’ve not opened one of your eDM’s, visited your website, or placed an order with you for a period of time
You will have experienced it yourself… you visit a website – for example, an airline (maybe through a Digital Marketing tactic such as outbound electronic marketing), and then as you visit another site, perhaps Facebook, or a current affairs news site, you see an advertising promotion for that very airline’s website you visited not long ago… that’s retargeting.
Ways that this can be actioned for your site and brand include retargeting via Facebook, retargeting via the Google Display Network or using content aggregating services like Outbrain. We are experts in all of these areas.
With an integrated Digital Ecosystem, retargeting is an incredibly pivotal tactic you need to have in place. Connect with us today, and let’s get it in place for your business so we can drive your bottom line together.