SQUARESPACE VS WORDPRESS – WHO WINS THE TEMPLATE WAR?

I have had the great pleasure recently of working with the Squarespace platform.

Pleasure is very much the correct word to use. I recently ported over my personal TUMBLR to SQUARESPACE and did this with the click of a button. 6 months worth of blogging sucked across in 5 mins.

So a warning – this blog post is going to be coming down on the side of SQUARESPACE in the Squarespace vs WordPress battle.

SO WHY DO WE PREFER SQUARESPACE OVER WORDPRESS?

Whilst we are Adobe Business Catalyst premier partners, we are not platform dependent. We provide solutions that suit the needs of our clients. So for many of our smaller clients, solopreneurs or startups, often budget realities mean that a simpler kind of site that does not require too much customisation is the best option for them.

Here are our top 5 reasons as to why Squarespace comes out a winner

1. SIMPLE ELEGANT TEMPLATES

Squarespace comes with a core of beautiful, customisable templates. Built responsive out of the box. Whilst we realise that there are thousands of WordPress templates that you can buy, since when does more choice mean better quality. Any reading of PayTV puts paid to that argument. We believe that with our help, the Squarespace offering provides a great array of choice that with our expertise can be customised to suit your brand.

And did I mention all templates are Responsive straight out of the box?

2. SIMPLE EASY-TO-USE INTERFACE

I am a big fan of clean, easy to use interfaces. I train lots of clients and I am always mindful of creating easy to use interfaces for them where possible. Squarespace out of the box, delivers this in spades. I remember when I first started working with WordPress, I was shocked at the clunky backend it offers out of the box. Text heavy and no WYSIWIG editing at all. Squarespace works on a point and click process once you have logged in.

You see your site, you navigate your site, you edit your site. In a word – SIMPLE

You will love it.

3. INTEGRATED HOSTING

A Squarespace site is hosted on Squarespace. So every time they upgrade, everything is upgraded. No more crazy plugin updates to worry about. I have always hated with WordPress the annoying plugin updates that occur ALL THE TIME, not to mention the vulnerability that this can provide to your site.

4. SUPERIOR SUPPORT

You deal with the one help desk for everything. They are fast, knowledgeable and friendly. With support ticketing, online chats and extensive video library, Squarespace prides itself on providing premium support as part of your subscription. You have access to all the experts in one place.

5. ALL THE FEATURES YOU ACTUALLY NEED.

I am not a big fan of over-engineered solutions. At last count, WordPress had millions upon millions of plugins that “did things”. So do you really need that?  In our experience, a small business looking to make their mark digital, doesn’t need too many “things”. Rather they need to focus on key messaging and solid conversion techniques and strategies that will drive their online business success. You don’t need to be suckered in with the promise of more functionality when thinking about the platform that best suits your needs.

So if you are a solo-preneur then Squarespace will be the better option for you.

As with all things, the technology is not going to be the determining factor for a successful online business. Sound Digital Marketing practice, regardless of platform is where your focus needs to be.

What do you think? Squarespace or WordPress? Go!

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