AMY HERE, DIGITAL SPECIALIST @ BIG BLUE DIGITAL
At Big Blue Digital, we love to push the envelope with development so that the solutions we develop for our clients are in line with their own Digital Strategy and utilising tools from their unique Digital Ecosystem.
Sally Matterson is one such client that has allowed us to push the envelope and develop features and actions to suit her business model.
Sally is a dynamo in both business and life and her ExtremeShredder VIP program required some nice extensions to how we normally construct a subscription member based system.
Essentially we needed to utilise our existing member area tools, but customise them to
- be quick and easy for Sally and her Team to update
- have a timed new product release, unique to each person’s individual sign up day
- include a personalised countdown to unlock the next bundle release
- server side scripting that is resistant to date tampering
- eDM’s that are sent to Sally’s shredder tribe based on how long they have been a subscriber.
All designed to fit in exactly with Sally’s vision for how she wants to engage with her customer base.
I have loved working with Sally on the development of this program and getting our devs to flex their technical muscle as well.
We hope that the many thousands of Sally’s extreme shredders via her social media channels enjoy the program and the personalisation that Sally has brought to her active customer base.