2015 was a big year for us. We completely changed the way we do business.
But by now, you’ve probably lost count of the number of times we’ve mentioned the two magic words:
It’s either confused the living daylights out of you, or made a very entertaining drinking game, but none-the-less I thought it was time to explain exactly how important the Social Media element is to your Content Marketing, Search and Web elements.
CONTENT MARKETING AND SOCIAL MEDIA
Content is what you need right across your entire Digital Ecosystem, it’s the fuel you need to make your Social Media effective.
Content drives engagement, leads, conversions and behaviours – your Social Media platforms are what stops your audience, engages and leads them to think and behave differently as a result.
We aim to lead by example at Big Blue Digital, creating content for our platforms that are all on-brand and demonstrate the benefits of our services, which is what we train our clients to do also.
WEB AND SOCIAL MEDIA
Your web presence is what anchors your digital activity. We aim for all of our platforms to drive traffic back to our Big Blue Digital web page.
Make sure you sign your website up to Google Analytics so you can analyse the behaviour of your audience and customers – tweaking your content generation according to the intelligence your Google Analytics provides.
SEARCH AND SOCIAL MEDIA
Search Engine algorithms determine their result rankings through all sorts of components such as popularity (engagement, views, trending, time spent on pages etc), the words within your content that match the keywords the viewer has typed (Search Engine Optimisation), among other calculations.
You might not think this is important, but how else do people find you? And then, once they’ve found you, how do you make sure you stay top of mind?
The nature of your business will help you determine what social media channels you should actively engage with, and the nature of messages you should publish.
Consider these carefully, and commit to regularly using. Use them as portals to drive your audience back to your website to complete the action you’re asking of them or, if you are selling products, think about how they can complete that transaction there and then on that social channel. Facebook and Instagram have commerce apps you can actually integrate.
Research how your customer segments use the various social media channels in their daily life – this will really help you determine priorities, content and execution.
One more thing…. Gain control.
Just because there is a new channel, doesn’t necessarily mean you have to jump on board and regurgitate content. However, we do recommend signing up for accounts with your business handle (just so no-one steals your name!)