HOW TO FIT A WEEK’S WORTH OF FACEBOOK INTO AN AFTERNOON

If you’re just starting in the wide world of social media with your business, like many of my clients, you might not be ready to leap to a full-blown social media management tool just yet (though I’d really recommend it – it’s easy!). On the other hand, planning your Facebook posts for the week in one lazy Sunday afternoon would be pretty handy.

Update (13 Nov, 2014): Facebook updated their tools and interface shortly after I wrote this. It’s now even more useful for people who only have one or two platforms to manage and I’ll be explaining it all soon!

If you’re just starting in the wide world of social media with your business, like many of my clients, you might not be ready to leap to a full-blown social media management tool just yet (though I’d really recommend it – it’s easy!). On the other hand, planning your Facebook posts for the week in one lazy Sunday afternoon would be pretty handy.

LUCKILY, FACEBOOK GIVES YOU THE TOOLS TO “FUTURE DATE” ALL YOUR POSTS TO YOUR BUSINESS PAGE, SO YOU CAN DO JUST THAT.

Here’s how:

  1. Write your post, including setting up any links, location tags or images.
  2. Click the “clock” icon and set the date and time. Remember the time is in 24hr format and make sure your timezone is set correctly! New South Wales is UTC+10.
  3. Hit “Schedule”

MANAGING YOUR SCHEDULED POSTS

Go to your “Activity” tab and select “Scheduled Posts”. On each post, click the arrow in the top-right to:

  • Change the date
  • Edit it
  • Publish it now
  • Delete it

WHAT ABOUT MY OTHER ACCOUNTS?

Facebook is the only platform where you can (easily) schedule content “natively”. So once you start branching out, you need something more advanced.

There are a million-and-one social media management tools that will let you schedule content, interact with your audience and monitor conversations across multiple social media platforms. We happen to use HootSuite, but Buffer and SproutSocial are also popular.

If you’re at this point and you need a hand, get in touch! We can give you some pointers or take care of everything for you.

HAVE YOU STARTED SCHEDULING YOUR SOCIAL MEDIA CONTENT, YET?

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