HOW NOT TO SUCK AT SOCIAL MEDIA

Social media is a massive game changer to your digital marketing strategy.

Some businesses may believe they are smashing it on their chosen social media channels – they’ve set up business pages and and post random content occasionally – but trust me, there is so much more to it than that.

Content.

Your content is king. It drives engagement, leads, conversions and behaviours. Your social platforms are what grabs your audience, engages them and leads them to think and behave differently as a result.

We aim to lead by example here at Big Blue Digital, creating content for our platforms that are all on brand and demonstrate the benefits of our services, which is what we train our clients to do also.

But, where to begin?

Never fear, for we have 6 hot tips on how you can get the ball rolling.

1.SET REALISTIC GOALS

You know the saying, Rome wasn’t built in the day, well neither was a successful social media platform. We assess our social media performance on a monthly basis, taking a closer look at our strengths and weaknesses.

In order to do this, we initially had to sit down and decide on our goals and targets. What is our big picture aim, and how does that feed down to our goals on our individual social channels. Maybe you want to build your brand and overall presence, so in that case follwer numbers might be important. Generally though, steer clear of vanity metrics, and think about click-throughs and conversions from your social channels.

While it’s quite easy to go on and on about what we measure, my point is be realistic. Don’t set yourself up to fail, and focus on sustainable and achieveable growth.

2.KEEP YOUR CONTENT ON BRAND

As I said earlier, your content is king. The easiest way we have found to keep our content on brand and on track, is to set monthly themes and base your daily posts around those themes.

You wouldn’t believe how much easier your life can be when your posts are planned. And what’s even more satisfying is when your followers can recognise the theme within your posts. We also use batching and scheduling to get more done in less time, and have handy tools like Sendible to keep the content flowing.

3.DRIVE TRAFFIC BACK TO YOUR WEBSITE

So, you’ve got your content themes planned to pick up engagement, but now what?

What is the purpose of your social media platforms? What do you want to achieve?

Sales of course. Which is why you need to make sure that EVERY post has a call to action, where you drive the user back to your website. Let’s be honest, these days people won’t go out of their way to find your website, so it’s much easier to provide them with a link in the post so all they need to do is tap a finger.

4.GET GOOGLE ANALYTICS

Google Analytics is one of the most powerful tools to measure the performance of your website.  It’s not just about visitor numbers, it’s about really understanding visitor behaviour, why they contact you or buy from you, why they don’t, and what you can do about it.

Never heard of Google Analytics? We have an easy guide which will help you set up and account in no time.

5. COMMIT TO YOUR CHOSEN CHANNELS

We’re all guilty of trying to keep on trend with the latest social media platforms. But now is the time you need to draw the line, look at your measurements and identify your stronger channels and what your target customers would most likely be circulating on.

You need to commit to these channels and continue to develop relationships with your followers. What’s the point of putting your Facebook on hold for a month to try and work out the Pinterest game?

6. GAIN CONTROL

Last, but certainly not least, you need to gain control. In saying this, I mean you have to own what you do. As an administrator for your businesses social media channels, you are the voice communicating to current and potential customers, so own it.

Remember to interact and respond to comments and questions from followers accordingly. Don’t be afraid to show a little bit of spark!

BONUS TIP: This is an extension of a post I initially wrote in April that quickly became one of our most read posts – proving a great title can carry you far. So get creative! And if you get stuck, get some inspiration from Portent, a really fun ideas generator.

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