ARE YOU KEEPING TABS ON WHAT IS HAPPENING WITH YOUR EMAIL CAMPAIGNS?
If you are like me, then probably not as regularly as you should. It is not uncommon for business owners to take time to prepare the campaign and then forget to check on the results of the campaign.
MAKE SURE AFTER EVERY EMAIL CAMPAIGN YOU CHECK ON YOUR RESULTS. IT IS ALMOST AS IMPORTANT AS THE ACTUAL CAMPAIGN!
Without understanding what is actually happening when clients receive our email marketing campaigns, all that time and energy that we put into them will be for nought!
Adobe Business Catalyst is great for pulling all this information together for you. Once your campaign is sent, your reporting dashboard is displayed, ready for you to see the results of your campaign as they come in.
You can track:
- Actions – the holy grail of conversion, we got one!
- Most popular links
- Bounces – both hard and soft
Each item can be easily exported to a spreadsheet for further reporting and analysis.
Make sure you follow this steps after sending out your email marketing campaigns because understanding what is really going on as a result of your campaigns you could be focussing your precious time and energy in the wrong place.